8/28/12

The Shocking Truth about Photographic Workflows

 "There is nothing worse than a sharp image of a fuzzy concept." 
-  Ansel Adams





This is a post for all the technicians out there.  As photographers we strive for control.  We “pre-visualize,” use the zone-system when we expose film, have our own top secret development formulas for pushing and pulling exposure and, more recently, cling to calibrated monitors, printers, papers, cameras etc. to bring a “what you see is what you get” (WYSIWYG) sense of comfort to our image making.  But we do not live in a static world, and just as wet plates gave way to film and zone systems so too does the digital workflow to updated software and new tools.
At the same time, we lust after gear; new cameras, computers, filters, and software.  Photoshop and Lightroom are the standard-bearers of our trade.  We learn to live and work between updates as what took hours in CS4 can be accomplished in minutes in CS 6.  The natural extensions of the software we use, ICC profiles, calibrated monitors, and print drivers are all dialed in to serve the aesthetic of the images we are trying to make.  It takes work and it’ s a pain in the ass update, just as I can only imagine film photographers having to re-calibrate their film as more and more of it disappears from the market.  Our initial excitement when new pieces of software come out is soon met with the reality of redefining ones workflow.
I am friends with a wonderful photographer named Huntington Witherill.  He has deemed the update obsessed pace of the digital workflow the “hamster wheel of progress.”  He’s written about such ideas in publications like Lens Work.  His analogy is spot on.  Often times, the updates in gear, software, etc., serve as a source of frustration and can get in the way of doing and making our work.
I get caught up in this all too often.  Photoshop CS5 worked just fine for what I was doing and I had a process I had been using for years with no problems.  Somehow I became convinced that with the newest software (CS6) the quality of my images would improve, so I decided to install it.  Upon doing so I also had to update my print drivers and a variety of plug-ins I use which took the better part of a day.  After doing so I went to make a print in order to full-fill a web purchase and what do you know, the new print driver menu has completely changed and I can no longer print using my dedicated printer profile for the paper I use.  Further, I lost all of my saved printer pre-sets and could not print in advanced black and white mode. 
It took the better part of an entire day, a complete box of Ilford Galerie Silk paper, multiple phone calls and emails, and a pounding headache to finally resolve this issue and realize a new truth (with this update).  Control of color management in the new Epson print driver is f’d (in my opinion) and I have to completely re-work my “digital workflow” to accommodate this truth.  I lost two whole days, time that I could have been out shooting, printing, hiking, whatever, in order to upgrade to new software that I did not really need. 
It reminds me of an Ansel Adams quote, shown at the top of this post.  Often times, we are so obsessed about the background minutia of the photographic process (the tools, the gear, etc) that we begin to believe that having the latest and greatest can make boring or flawed images beautiful.  I’m ashamed to admit it, but like I said, I really had no reason to upgrade my software other than a desire to be able to use a few new tools that simplified my process a tad.  But at what expense?  New technology and new equipment cannot make bad photography good.  It can enhance what an artist is striving for (resolution, sharpness, tonal range, etc) but it cannot make flat lighting interesting or a lack of personal vision translate into a deeper frame.  It just can’t, and all my time wasted on the phone, in front of my monitor sending emails, surfing chat rooms etc. yesterday confirmed this. 
Get out and make images, the other stuff will fall into place.



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